5 Easy Tips for Making your Promotional Products Successful

by Erin Lewis
Best Promotions

Promotional products (premiums, ad specialties, etc) are a necessary and effective marketing tool for businesses of any size. Everyone loves to receive something for free, and if you follow these simple tips, you can ensure your promotional item will produce results.

1. Evaluate your audience – Before selecting a promotional item for your project or event, do an assessment of your audience. Who will you be giving the item to? What is their profile? What is likely to catch their attention? These are important questions to ask to ensure your product is going to get the attention of your audience and make an impact.

2.       Align it with your brand – When choosing an item, think of the characteristics of your brand. Are you conservative or edgy? Does your brand or product offering help people get organized? Are you multifunctional? The product you choose should relate back to the characteristics of your brand.

3.       Make it memorable – The best way to ensure your product will be remembered is to align it with a catchy promotion or add a fun tagline. If you are planning an event or promotion, create a theme and fit your promotional items into that theme. For example, if your event theme is ‘from 0 to 60’, find an automotive-related product to hand out. Or if you are simply handing out golf umbrellas to customers, include your logo and a tagline, ‘we’ve got you covered’. The more fun and unique you make it, the more your recipient will recall the product and the company who gave it to him or her.

4.       Make certain it is useful – As usage of your promotional item increases, so does your brand exposure and the likelihood of the recipient to recall your brand name. An item such as a travel mug is likely to get used over and over again by the recipient. A pen is likely to be passed among several recipients. A business or tote bag is going to be a mobile billboard for your organization and get many different impressions. When choosing your item, consider its usefulness, and how it is going to be used to get the most bang for your buck.

5.       Create a call to action – If you can incorporate a call to action into your promotional item, the interaction is going to resonate with the recipient, increasing the recall rate. For example, if you are giving out a portfolio, include a card to visit your store or website in the next 5 days to receive a discount or gift. If you are giving out a travel mug or tumbler, insert a referral incentive where the recipient receives a perk if he or she refers a friend.

Promotional products are one of the best ways to increase brand awareness. The more relevant and creative your promotional item can be, the more impact it will have on your business.

For promotional ideas, visit www.bestpromotions.com or call one of their creative product specialists to help you come up with a theme and item for your next campaign.

Article submitted Monday, February 06, 2012 & read 409 times.

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