If you’re a restaurant owner and have been thinking of offering Black Friday restaurant deals this year, this guide is for you.

In this guide, we’ll walk you through:

• The pros and cons of offering Black Friday restaurant deals.
• 12 Black Friday deals you could offer at your restaurant.
• How to market your Black Friday restaurant deals to customers.

So, let’s get our foundation right first: what exactly are the pros and cons of adding Black Friday deals to your restaurant?

Pros and cons of offering Black Friday restaurant deals

Black Friday is everywhere, and when it comes to holiday shopping, especially on Cyber Monday, shoppers look for the best bargains they can get.

In the food industry, customers are still keeping their eyes peeled for any deals they can take advantage of.

So, in this section, we’ll outline some of the pros and cons of offering them so you can decide if you want to put on your own Black Friday sale or not.

Black Friday restaurant pros

First, we’ll take a look at the positive aspects of adding Black Friday deals to your restaurant business.

Increased foot traffic

Arguably the main attraction of offering Black Friday shopping deals for your restaurant is that it will increase footfall.

Black Friday is a prime opportunity to attract more customers, no matter where you’re located. This is because customers are more likely to travel, to get a good deal.

The influx of shoppers can significantly increase your restaurant’s visibility and bring in new dine-in customers who might not have visited otherwise.

📈 72% of Black Friday shoppers visit a full- or quick-service restaurant while they’re shopping.

Customer retention

Offering special deals can strengthen relationships with your customers. By providing promotions, you can encourage repeat visits, especially if you pair the deal with a loyalty program or future discounts.

Revenue boost

Black Friday promotions can boost your revenue at a time of year that might be a little quieter. The seasonal rush can sometimes need a boost between summer and the end of the year.

Limited-time menu items or special promotions can encourage larger orders or upsells, driving higher sales during the event. If you weave this into your Black Friday strategy, you can get really smart with the types of offers you promote and how much revenue you make.

Brand perception

A well-executed Black Friday deal can create buzz around your restaurant and position your brand as dynamic and customer-oriented.

It can also make you stand out compared to other businesses who might be doing business as usual at this time of year.

Target audience engagement

If your target audience is likely to be active during Black Friday, such as families or young professionals, a well-crafted deal could resonate and draw them in. Tailoring your promotion to your audience can maximize its effectiveness.

Black Friday restaurant cons

Next, we’ll look at the downsides of offering Black Friday restaurant deals. Because although your restaurant can benefit from offering deals during the holiday season, there are some reasons not to do it.

Overwhelmed staff

If your restaurant is already busy, Black Friday deals could overwhelm your staff, leading to potential drops in service quality. This can negatively affect the customer experience, potentially harming your reputation.

Especially if you plan to introduce things like reward cards, vouchers, in-restaurant freebies, or food deals, your staff will need to keep on top of it all.

If this is the case, you will need to account for staff training in your Black Friday food promotions plan. This might just not be feasible.

Attracting bargain hunters

Steep discounts might attract customers only interested in a bargain and may not return without similar offers.

If you keep your discount in that sweet-spot, and keep your target customer in mind, this shouldn’t be an issue.

Impact on profit margins

While promotions can increase foot traffic, they might also erode your profit margins if the discounts are too deep. Increased volume doesn’t always compensate for the lower per-customer spend, leading to potential financial strain.

Mismatch with clientele

If your clientele is more focused on the dining experience rather than price, or if they’re not typically influenced by discounts, a Black Friday deal might not have the desired effect.

This is particularly important in more high-end restaurants or food businesses that have a higher average order value anyway.

So now we know the pros and cons, let’s take a look at some specific deals you could add to your restaurant.

12 Black Friday deals you could offer at your restaurant

Offering Black Friday deals at your restaurant can be a smart way to attract customers and boost sales.

Here are some ideas for different types of deals. We’ll also include the benefits they bring, who they might attract, and how they could impact your restaurant’s future.

Remember to keep in mind your restaurant goals while considering each of these.

For example, your goals might be any of the following:

• Attract new customers.
• Convince new customers to return regularly (because the food, atmosphere, or customer service were all excellent).
• Increase average spend despite discounts.
• Launch or try out something via a discount (new menu, merchandise, upsells, etc).

1. Percentage off the total bill

One effective option is offering a percentage off the total bill, such as 20% off for dine-in and takeout customers.

This straightforward discount appeals to a broad range of customers, particularly those who are budget-conscious.

It’s a great way to draw in more foot traffic on Black Friday, potentially introducing your restaurant to new customers who might return even after the promotion ends, increasing your customer base in the long run.

2. Buy One, Get One Free (BOGO)

Another attractive deal is the classic Buy One, Get One Free (BOGO). For example, you could offer a “Buy One Entrée, Get One Free” promotion.

This type of deal is especially appealing to couples and groups, encouraging them to order more and enjoy the dining experience together.

BOGO deals not only boost immediate sales but can also create positive dining experiences that encourage customers to return, fostering long-term loyalty.

3. Fixed-price menus

Creating a fixed-price menu for Black Friday, offering multiple courses at a set price, is another strong option. An alternative would be to create a set tasting menu that showcases some of your best dishes at one set price.

This approach simplifies ordering, allowing staff to focus on customer experience and the customer to focus on the best parts of your menu.

By offering this, customers will be able to get a real taste of your restaurant, and if they enjoy it, they’ll return to try out what else you have to offer.

4. Happy hour specials all-day

Extending happy hour specials all day on Black Friday is another excellent way to attract customers who are out shopping and looking for a break.

Discounted drinks and appetizers can draw in a crowd, particularly younger adults and groups of friends.

This approach can position your restaurant as a lively, social dining spot, encouraging repeat visits and helping to establish your venue as a favorite hangout.

5. Loyalty program boost

For your regular customers, consider offering a boost to your loyalty program, such as double points on Black Friday. This rewards your loyal patrons and encourages new customers to join the program.

📈 67% of restaurants currently offer a loyalty program (2024 State of Restaurants Report)

Enhancing your loyalty program can help build a dedicated customer base, ensuring steady business and long-term growth.

6. Gift card bonus

A gift card bonus, like “Buy a $50 gift card, get a $10 bonus card,” is another great option. This can drive immediate sales and encourage future visits, as customers often spend more than the gift card’s value when redeeming it.

By promoting gift card sales, you can secure future business, ensuring a steady stream of customers even after the holiday season.

7. Family or group deals

Family or group deals, such as “Dinner for Four at a Special Price,” can attract larger parties, especially those looking for a break from shopping.

This type of deal not only increases the overall check size but also positions your restaurant as a family-friendly or group-friendly venue, encouraging similar gatherings in the future and fostering a welcoming environment.

8. Limited-time menu items

Introducing limited-time menu items exclusively for Black Friday can create excitement and urgency. Special dishes or drinks that are only available for a short time give customers a reason to choose your restaurant over others.

Successful limited-time items can generate buzz and anticipation, encouraging customers to return for future special menus.

This kind of deal is also particularly useful for restaurant owners because it allows you to try out limited-time menu items (such as trending dishes and drinks), to see if they’ll be great as long-term menu items.

9. Free delivery or discounted takeout

Offering free delivery or discounted takeout is another way to cater to customers who prefer to eat at home after a long day of shopping.

This can increase your takeout and delivery sales, appealing particularly to busy families and individuals who value convenience.

By expanding your delivery and takeout options, you can reach a broader audience, potentially leading to consistent business growth in these areas.

10. Online exclusives

If you’d like to keep your Black Friday restaurant deals out of your restaurants, you can instead look to add deals via your online store.

This can include things like:

• Launching e-gift cards with a bonus for anyone making a gift card purchase on Black Friday.
• Discount your merch line or launch one specifically for Black Friday.
• Create pre-set combo deals that customers can order via your online ordering system.

But let’s say you don’t have an online store or online ordering system set up. In which case, you can do all of the above with a WordPress website and Orderable.

Orderable allows you to take online orders for delivery, pickup, and dine-in via QR codes. It also gives you the freedom to customize your online menu, set different deals and offers, and so much more.

👋 See how Orderable works with our how to create online ordering for your restaurant guide.

11. Social media exclusive deals

For a modern twist, consider promoting an exclusive deal on your social media channels. Offering something like a secret code for a free appetizer or drink can drive online engagement and increase foot traffic.

📈 44% of Gen Z diners are finding restaurant deals and coupons on social media.

This approach is particularly effective with younger, social media-savvy customers and can help grow your online presence, leading to a stronger brand and a loyal online following.

12. Black Friday Brunch

Offering a special Black Friday brunch with unique menu items or bottomless mimosas can draw in early shoppers or those looking for a more relaxed dining experience.

A successful brunch can establish your restaurant as a destination for weekend brunches, encouraging customers to return throughout the year, and positioning your venue as a go-to spot for a leisurely dining experience.

This is particularly useful if you offer brunch as an option regardless and can be used as an idea for any ‘special’ menu item you usually offer, making it a full-day Black Friday deal instead.

So now we have some Black Friday restaurant deals. Let’s take a look at how to promote them to customers. After all, if we can’t reach customers, they won’t know we have any deals to offer in the first place.

How to market your Black Friday restaurant deals to customers

Marketing your Black Friday deals effectively can make a significant difference in drawing customers to your restaurant. Here are some strategies to ensure your promotions reach the right audience and generate excitement.

1. Make use of social media

Social media is a powerful tool for building anticipation and engaging with your audience. By starting your promotions early, you can create buzz and ensure that your deals are on everyone’s radar when Black Friday arrives.

Social media allows you to reach a large audience quickly and cost-effectively. It’s where your customers spend their time, so meeting them there is crucial for visibility.

Here are some of the things you can do:

• Countdown posts. Start posting about your Black Friday deals a week or two in advance. Use countdowns to build anticipation and remind followers of the approaching event.
• Visual content. Share high-quality images or videos of your special menu items, festive decorations, or restaurant ambiance. Visual content is more engaging and likely to be shared, increasing your reach.
• Interactive stories. Use Instagram or Facebook Stories to create polls, quizzes, or questions related to your deals. This not only engages your audience but also makes them feel involved and excited about what’s coming.

2. Send customers emails

Email marketing is a direct way to communicate with your loyal customers. It’s an effective tool for ensuring that your most engaged customers know about your deals and feel motivated to visit your restaurant on Black Friday.

Email gives you the ability to speak directly to your audience, making it easier to provide detailed information and personalized offers that encourage action.

📈 53% of diners say email is their preferred way to hear from restaurants.

Here are some of the things you can do:

• Early bird announcement. Send an early email to your subscriber list, detailing your Black Friday deals. Include clear calls-to-action (CTAs) for making reservations or placing takeout orders. This gives your loyal customers a head start on the offers.
• Exclusive offers for subscribers. Offer a special deal just for your email subscribers, such as an additional discount or a free item with their meal. This not only incentivizes sign-ups but also rewards your most loyal customers, fostering long-term loyalty.
• Reminder emails. Send reminder emails the day before and on Black Friday. Keep these concise but emphasize the urgency and the exclusive nature of the deals to encourage quick action.

3. Use local partnerships

Partnering with nearby businesses can expand your reach and draw in customers who might not have considered dining out on Black Friday.

Collaborating with local businesses creates a mutually beneficial relationship where both parties can drive traffic to each other, increasing overall visibility and customer flow.

Here are some of the things you can do:

• Collaborate with nearby businesses. Partner with local retail stores for joint promotions, like offering a discount at your restaurant with proof of purchase from a partner store. This can attract shoppers who are already out and about.
• Cross-promotion. Work with local influencers or bloggers to promote your Black Friday deals. Offer them a free meal or discount in exchange for exposure to their audience. This can help you reach a broader, yet targeted, audience.

4. Use Google My Business & local listings

Your online presence, particularly on Google, plays a significant role in attracting local customers who are searching for dining options. Updating your Google My Business profile ensures that potential customers have the most accurate and enticing information about your restaurant.

📈 43% of diners have checked a restaurant’s Google reviews in the last three months.

Most customers will search online before deciding where to eat, especially on a busy shopping day like Black Friday. An up-to-date and engaging online presence can influence their decision.

Here are some of the things you can do:

• Update your profile. Ensure your Google My Business profile is current with your Black Friday hours, special offers, and a link to your menu. This makes sure that anyone searching for a restaurant in your area sees your promotions.
• Post updates. Use Google My Business posts to highlight your Black Friday deals. These posts appear in search results, increasing the chances of drawing in foot traffic from nearby shoppers.

5. Don’t forget in-store marketing

In-store marketing ensures that your current customers are aware of your Black Friday deals and feel encouraged to return. It also creates an immediate visual impact for walk-in customers.

Your restaurant’s physical space is a powerful marketing tool. Effective in-store promotions can turn casual visits into future sales, especially if customers know about upcoming deals.

Here are some of the things you can do:

• Signage. Place eye-catching signs or banners in and around your restaurant to promote your Black Friday deals. Bright colors and clear messaging can grab attention and reinforce the promotional atmosphere.
• Table tents & flyers. Place table tents or flyers on tables with details about your Black Friday offers. This informs customers who are already in your restaurant and encourages them to return or spread the word.
• Staff promotion. Train your staff to mention the deals to customers during their visit. A friendly, personal recommendation can significantly influence a customer’s decision to come back.

6. Use paid advertising

Paid advertising can amplify your reach, especially when targeting specific demographics likely to visit your restaurant on Black Friday.

Targeted ads can bring your promotions directly to those who are most likely to be interested, maximizing your return on investment and driving more traffic to your restaurant.

Here are some of the things you can do:

• Social media ads. Run targeted ads on platforms like Facebook and Instagram. Focus on demographics that align with your customer base and use geo-targeting to reach potential customers in your area.
• Google ads. Capture local search traffic with Google Ads targeting keywords like “Black Friday restaurant deals near me.” This strategy is particularly effective for attracting nearby customers who are actively looking for dining options.

7. Offer pre-orders or reservations

Encouraging customers to plan ahead through pre-orders or reservations can help manage traffic flow and ensure a steady stream of business throughout the day.

Pre-orders and reservations not only help you manage your kitchen and dining area efficiently but also create a sense of exclusivity and preparedness among your customers.

Here are some of the things you can do:

• Pre-order discounts. Offer a discount or bonus for customers who pre-order takeout or make reservations in advance. Promote this option on all channels, including social media, email, and in-store.
• Reservation reminders. Send reminder emails or texts to those who’ve booked, ensuring they don’t forget about your Black Friday event. This helps reduce no-shows and keeps your day running smoothly.

8. Think about customer engagement

Engaging with your customers through loyalty programs and interactive contests can turn a one-time visit into long-term loyalty.

Customer engagement builds a stronger relationship between your restaurant and its patrons, increasing the likelihood of repeat business.

Here are some of the things you can do:

• Loyalty program push. Offer double points or a special bonus for dining with you on Black Friday. This encourages repeat visits and signs new people up to your rewards program.
• Interactive contests. Run a contest where customers can win a free meal or gift card by sharing your Black Friday deal on social media or tagging your restaurant. This increases engagement and spreads awareness.

9. Include it in your website & online ordering

Your website is often the first point of contact for customers looking to learn more about your deals. Ensuring it’s optimized for Black Friday can make a significant impact on online orders and customer engagement.

A well-maintained website with clear information can drive online orders and make it easy for customers to take advantage of your Black Friday deals, especially if they prefer dining at home.

Here are some of the things you can do:

• Banner promotion. Add a banner or pop-up to your restaurant website highlighting your Black Friday deals. Ensure it’s visible on both desktop and mobile versions to capture all traffic.
• Update online ordering. Clearly indicate any Black Friday specials on your online menu. Make these specials easy to find and order if you offer online ordering. With Orderable, you’ll be able to do this with customizable product labels.

Get your restaurant Black Friday ready this year

In this guide, we’ve covered why you might want to promote Black Friday restaurant deals, the pros and cons of doing so, the types of deals you might want to create, and how to get them to people.

By now, you probably have a good idea of if you want to make Black Friday a priority for your restaurant this year or not.

When it comes to getting your online store and website ready, Orderable allows you to add banners, custom deals, Black Friday promotional labels, and more.