10 Small Restaurant Menu Items to Add in 2024 (To Increase Sales)

| June 6, 2023

10 Small Restaurant Menu Items to Add in 2024 (To Increase Sales)

| June 6, 2023
customer lifetime value

If you run a restaurant business and are looking to improve your menu design, the 10 small restaurant menu items in this guide will give you some inspiration.

From food pairings to chef’s choice and more, we have some solid ideas to get some high-quality dishes added to your menu.

We’ll also walk you through the benefits of creating a smaller menu, and give some examples of restaurants that would benefit from the tips in this guide.

In this guide, we’ll cover:

  • Why small restaurants benefit from menu changes.
  • Why smaller menus are beneficial.
  • 10 small restaurant menu items to try.
  • How to improve your small restaurant menu items with online ordering.

First, let’s address why small restaurants benefit from regular menu changes and why restaurateurs might want to give it a try.

Why small restaurants benefit from menu changes

In the rapidly evolving world of restaurants, it has become important for small restaurants to innovate and adapt their menus continually.

Whether they’re fast food joints, fine dining establishments, or takeout restaurants, regular menu changes offer a strategic advantage in this highly competitive industry.

Here are some key benefits of refreshing menu items and why they matter to small restaurants.

small restaurant menu items

It sparks customer interest

One of the primary benefits of changing menu items is to keep customers interested and excited.

Introducing new dishes prompts curiosity and gives patrons a reason to visit more often, increasing footfall and revenue. For instance, limited-time offers or seasonal dishes can create a sense of urgency and exclusivity, encouraging customers to try them before they’re gone.

Restaurants that benefit most: Fast food joints, pop-up restaurants, and themed restaurants often see significant benefits from this strategy, given their reliance on high customer turnover and novelty.

qr code menu

Culinary trends and customer preferences are never static. They constantly evolve, driven by numerous factors like health concerns, sustainability issues, cultural influences, and even social media.

By staying attuned to these shifts, small restaurants can incorporate popular ingredients, cooking methods, or cuisines into their menus, thereby attracting a wider audience.

Restaurants that benefit most: Health-focused eateries, cafes, and fine dining establishments that rely on a reputation for innovation and quality can greatly profit from aligning their menus with consumer trends.

You can manage costs and reduce waste

Changing the menu allows a restaurant to make the most of seasonal and local ingredients, which are often fresher, cheaper, and involve less transportation.

This not only improves food quality but can also reduce costs. In addition, by rotating dishes based on ingredient availability, restaurants can manage their inventory better and minimize food waste.

Restaurants that benefit most: Farm-to-table restaurants, small family-run eateries, and local diners would find this strategy particularly beneficial as they often operate on tighter margins.

You can stand out from the competition

In the crowded restaurant landscape, offering a unique, ever-changing menu can help an establishment stand out.

If customers know they can always expect something new and exciting, this can differentiate a small restaurant from competitors. Particularly larger chains with standardized menus.

Restaurants that benefit most: Independent restaurants, gastropubs, and specialty cuisine establishments can leverage this to carve a unique identity and build a loyal customer base.

So now we know the benefits of changing up your menu on a regular basis, let’s take a quick look at why smaller menus are beneficial before getting to the ideas.

small restaurant menu

Why smaller menus are beneficial

In the restaurant industry, size doesn’t always correlate with success – especially when it comes to the menu.

While an extensive menu may seem appealing at first glance, more and more small restaurants are realizing the benefits of offering a more streamlined, smaller menu.

Efficiency and ease of kitchen management

Operating with a smaller menu can significantly streamline kitchen operations. Fewer dishes mean less complexity in preparation, fewer ingredients to store, and a more efficient cooking process.

Chefs can focus on mastering a limited number of dishes, increasing consistency and reducing the likelihood of errors. This efficiency can also translate to faster service, pleasing customers who value quick turnarounds.

Restaurants that benefit most: Small bistros, cafes, food trucks, and fast-casual restaurants can make the most out of this strategy.

Reduction in waste

With fewer dishes, predicting the amount of each ingredient required becomes easier, minimizing the chance of wasted ingredients due to expiration or overstocking.

This not only helps restaurants to be more sustainable but can also result in substantial food cost savings.

Restaurants that benefit most: Sustainability-focused restaurants, farm-to-table eateries, and establishments with a low waste ethos would find this aspect particularly beneficial.

Improved customer decision-making

A smaller menu can enhance the customer experience by simplifying the decision-making process.

Psychologically, too many options can lead to decision fatigue, causing stress and dissatisfaction. Instead, a concise, well-crafted menu lets customers choose easily, leading to a more satisfying dining experience.

Restaurants that benefit most: Fine dining establishments, boutique restaurants, and specialty cuisine joints, where a curated dining experience is key, can leverage this approach effectively.

Increased profit margins

A smaller menu can directly contribute to healthier profit margins. By focusing on a limited set of dishes, restaurants can pick those that are popular and yield higher profits.

Reducing food waste and kitchen efficiency can also lead to cost savings, improving the overall profitability of the establishment.

Restaurants that benefit most: This strategy can be especially beneficial for start-up restaurants, small local eateries, and bistros operating on tight budgets and looking to maximize their profit margins.

10 small restaurant menu items to try

A menu is more than a list of dishes available at a restaurant. It directly reflects the restaurant’s character, creativity, and commitment to quality.

So if you’re looking to do some restaurant menu engineering. Here are ten innovative restaurant menu ideas that can add a unique twist to a small restaurant’s menu design.

Depending on your creativity, these items can be adapted for appetizers, entrees, brunch, and desserts.

chefs choice dish

1. Chef’s Choice Special

A Chef’s Choice Special allows chefs to showcase their creativity and maximize seasonal ingredients. This restaurant food menu item not only brings out the best culinary skills of your chef but also gives customers a chance to enjoy unique, fresh dishes.

Benefits: This approach allows for daily variation, keeps the menu fresh and interesting, and shows off the restaurant’s commitment to quality and innovation.

Restaurants that benefit most: Fine dining establishments, farm-to-table restaurants, and bistros can greatly profit from this approach.

2. Craft Beer/Drinks Pairing

With the rising popularity of craft beer and artisanal drinks, offering a menu that pairs small plates with specific beverages can enhance the dining experience.

Benefits: This can attract a segment of customers who appreciate the synergy between food and drink flavors. This can make your restaurant a go-to place for dining experiences.

Restaurants that benefit most: Gastropubs, breweries, and modern fusion restaurants would find this especially beneficial.

street food dish

3. Street Food Inspired Dish

Inspired by the global gourmet street food trend, this concept brings the world’s flavors to your menu.

Benefits: It caters to adventurous foodies and adds a unique, international twist to the menu, showcasing the restaurant’s versatility.

Restaurants that benefit most: Casual dining spots, food trucks, and multicultural eateries could leverage this idea.

4. ‘Surprise Me’ Option

The ‘Surprise Me’ option can provide a unique, unexpected delight for customers who want to try something new or struggle with decision-making.

Benefits: This adds an element of fun and excitement to the dining experience and can encourage repeat visits from customers eager for new surprises.

Restaurants that benefit most: Themed restaurants, boutique eateries, and fusion restaurants could find this an intriguing addition.

tasting platter

5. Tasting Experience

Offering a tasting experience of some of your best dishes and/or drinks allows customers to enjoy a variety of flavors and textures in one sitting.

Benefits: This can be an excellent way to introduce new customers to your menu, and adding chef’s notes can provide a unique, informative experience.

Restaurants that benefit most: Wineries, craft breweries, fine dining restaurants, and specialty cuisine establishments can effectively use this strategy.

6. ‘Build-Your-Own’ Menu Option

A ‘build-your-own’ menu option allows customers to create a unique dish, adding a personalized and interactive element to the dining experience.

Benefits: This promotes customer engagement and caters to those with specific dietary preferences or restrictions.

Restaurants that benefit most: Pizzerias, burger joints, salad bars, taco restaurants, and casual dining restaurants would find this a valuable addition.

7. Vegetarian Twist on a Classic

Offering a plant-based or veggie version of a popular dish caters to the growing vegetarian and vegan market and showcases the restaurant’s adaptability and inclusivity.

Benefits: This can attract a wider customer base and align the restaurant with the increasing demand for healthier, more sustainable food menu options. Of course, increasing restaurant sales.

Restaurants that benefit most: Health-focused eateries, modern cafes, and family restaurants could significantly benefit from incorporating such dishes.

korean bbq

8. Interactive Cooking Dish

An interactive cooking dish, which involves some level of preparation at the table, provides an engaging dining experience beyond simply enjoying a meal.

Benefits: This adds entertainment value to the dining experience and can be a talking point that encourages word-of-mouth marketing.

Restaurants that benefit most: High-end restaurants, Asian cuisine restaurants (like Korean BBQ or Japanese Teppanyaki), and experiential dining establishments would find this concept attractive.

9. Zero Waste Dish

A zero-waste dish made from food scraps or parts of ingredients usually discarded showcases the restaurant’s commitment to sustainability.

Benefits: This aligns the restaurant with the global push towards sustainability. Making it attractive to eco-conscious customers and potentially reducing food costs with a high-profit dish.

Restaurants that benefit most: Sustainability-focused restaurants, farm-to-table establishments, and innovative dining spots could utilize this concept to its full potential.

10. Locally-Sourced Specialty

Incorporating a dish that uses locally-sourced ingredients and food items supports local businesses and gives customers a taste of the community’s unique flavors and produce.

Benefits: This underscores the restaurant’s commitment to the local community and can appeal to those who value fresh, local produce. It also ensures that the ingredients are at peak freshness, enhancing the overall quality of the dish.

Restaurants that benefit most: Farm-to-table restaurants, family-owned diners, and bistros could benefit from this approach.

Improve your small restaurant menu items with online ordering

In the current digital age, it’s vital for restaurant owners not just to have an online presence but also an efficient system to manage their online menu.

Here’s where Orderable, a WordPress plugin for WooCommerce, shines. With its user-friendly design and versatile features, Orderable can revolutionize how small restaurants manage their online menus, offering several significant benefits.

Quick addition of new menu items

With Orderable, you can instantly add new menu items to your online menu. This capability is a major advantage over traditional physical menus, which require design, printing, and distribution whenever you wish to update or add a new dish.

add new product

Orderable allows you to easily keep your menu fresh and enticing by enabling you to introduce innovative items swiftly. Items like the Chef’s Choice Special or a Street Food Inspired Dish match the pace of ever-evolving food trends.

Efficient kitchen management

Orderable can drastically enhance kitchen management with features such as table ordering. This tool uses QR codes to assign table numbers automatically to orders, significantly streamlining the order-to-table process and minimizing potential errors.

table ordering wordpress

It ensures that the right orders promptly reach the correct tables, boosting your restaurant’s efficiency and enhancing customer satisfaction.

WooCommerce provides valuable insights and reporting on your menu items, showing you which dishes are most popular among your customers.

woocommerce reporting

This data can guide your decision-making process, helping you focus your efforts and resources on promoting the dishes most likely to drive sales and customer satisfaction.

Customization and food pairing

With Orderable‘s product add-ons feature, you can offer customers a unique and engaging ordering experience.

For instance, you could create a ‘Build Your Own’ menu option or small plates paired with craft beers or wines, allowing customers to tailor their meals to their preferences.

build your own pizza toppings

Such interactive features can significantly enhance customer engagement and satisfaction, setting your restaurant apart from the competition.

Detailed dish information

Orderable ensures each menu item can include a detailed description, dietary information, and more.

This feature is helpful for more complicated or unique dishes, such as the Interactive Cooking Dish. It ensures customers fully understand what they’re ordering, helping to manage expectations and enhance satisfaction.

With the rise of dietary restrictions and preferences, having accessible and clear dietary information online can attract a wider customer base.

allergen information

So if you’re looking to bring your small restaurant menu online, Orderable is an excellent tool providing an efficient and effective solution for online menu management.

By streamlining operations and enhancing customer engagement, it can ultimately contribute to a restaurant’s success.

Update your small restaurant menu items today

In this guide, we’ve explored the benefits of refreshing your restaurant menu. The advantages of having a smaller menu and ten innovative small restaurant menu items that could spark your creativity and increase your sales.

But while having an appealing and innovative menu is crucial, so too is the method to present to your customers. In this digital age, offering an easy-to-navigate online menu is as important as the menu itself.

Product Labels in WooCommerce

With Orderable, you can efficiently manage your restaurant’s online menu, bringing many advantages. From quick and easy menu updates, efficient kitchen management with table ordering, insightful reporting on popular menu items, and information about each dish, Orderable can make your restaurant’s operations significantly smoother.


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